The Copper Fox

Written by Brad Iwen

Kenzie from The Copper Fox Studio contacted us about producing some video content for a marketing campaign. So, we did what we always do and learn as much about the client’s brand as humanly possible before sketching out some ideas on how to create the most effective campaign. That’s a very important component of our process for every client that we collaborate with.

Kenzie’s family portraits have a very distinct look, which comes from a combination of her background in painting and her unique style of post production. She is incredibly passionate about what she does and that is crystal clear the instant you start talking shop with her. We wanted to really emphasize her art background, how she interacts with clients, and what her whole process really looks like. We brought some of her clients into the studio to give authentic testimonials about her work, and we also followed her through fields and forests to capture footage of her doing what she loves.

We delivered multiple video components for her campaign, ranging from super short social snippets, to various edits of her new Brand Film that she could use in different places. We also provided a few edits that spend more time diving in to specific areas that make her brand stand out in a very saturated market.

Brand Film for The Copper Fox Studio:

Brand Film Trailer

Here’s a shorter version of the Brand Film, that Kenzie could use as a teaser to the project, but also works great in various social posts. For all of the video components that we delivered in this campaign, we provided different sizes of those edits to work with different social platforms per the client’s request. And here are a couple pieces that focus more on specific aspects of the client’s business: