Portraits That Tell A Story
Written by Brad Iwen
Your portrait on your about page or your social media profile can say a lot about your personality and can create a great first impression of your brand. Websites that have an about page with great, consistent images of their crew members really stand out. Whereas on the other hand, websites that have a hodgepodge of different selfies for their employee head shots can feel a little jarring and maybe even leave a negative impression. It’s not so much that the individual portraits are bad per se, but rather it’s the inconsistency between the shots that just doesn’t work. Sometimes it just looks better to have a consistent look and that can be achieved by utilizing the same lighting schematic, background, or use of negative space…the possibilities are endless, but there has to be something that ties them all together.
Brand Culture is huge in today’s work place and people want to work for a company that believes in creating a positive atmosphere for their employees. Your team portraits can definitely help define a brand culture by giving hints at what it’s like to work at your company. We can help design an overall look, create a vibe, and find the perfect shoot locations for getting your message across. We’re more than happy to add this service on to a website design package or simply schedule a time to get you some new headshots. If you’re creating a new site, launching a new product or service, or just want to do some spring cleaning on your branding, then it’s the perfect time to get some fresh headshots. We can help design a portrait look that is consistent with your brand’s unique personality and says a little bit about the vibe at your workplace.
Here are some of our favorite environmental portraits we’ve captured over the years.
We love searching out the best backgrounds for a subject and then working the light to get the best possible shot. We’d love to chat with you if you are ready to brighten up your branding with some fresh new headshots.