Being Nimble
Written by Brad Iwen
We were recently asked to produce a couple of videos that would be part of the 2021 American Advertising Awards for Nebraska (Nebraska ADDYs) live broadcast awards ceremony. Produce videos of a bartender making craft cocktails? Well, yes please. That sounds right up our alley. We have worked in the commercial food and beverage content production world for many years, so we always try to say yes to these types of projects. The only hitch with this one? Super quick turnaround time. Like, really really quick. Sometimes, it’s just easy to say yes when we are feeling the project even when we already have a full plate. One of the great things about our studio is that we are quick and we are nimble. And we are proud of this work that we produced in a very short amount of time.
These two videos were weaved into a live awards show for the best of the best of this year’s creative campaigns. Since they couldn’t do the typical live gathering event, they tried a new format this year. And having a virtual bartender to show the audience the ins and out of making a couple of classic cocktails was a huge success. We also shot some still images of the process. The show had a speakeasy kind of vibe to it, so our bartender pulled out some prohibition-era recipes and skills.
If you have a similar project in mind, or just need some fresh, interesting, and engaging content produced for your brand, let us know. We’d love to help.